Companion essays to Realigning Medicine
Essays
Practical reflections from inside the practice, written as companions to Realigning Medicine. These were written in real time, not curated for polish. Expect honest self-critique, opinions on the business of healthcare, and the occasional blunt title.
- Stop Selling, Start Teaching: How to Use Patient Education as Your Primary Marketing Strategy
- Finding Your "Ideal Patient": A Clinical, Not Demographic, Approach
- From Healer to CEO: Reconciling Your Identity as a Clinician and Entrepreneur
- How I Stopped Trading Business Cards and Started Building a Real Referral Network
- Five Ways I F**ked Up My Practice (And What I Learned the Hard Way)
- Responding with Integrity: A Doctor's Playbook for Negative Reviews
- Beyond the Treatment Room: Redefining Fulfillment in Practice
- Mentorship vs. Management: Leading a Clinic Without Losing Your Soul
- Healing Myself, Healing Others: How My Journey Shaped an Authentic Practice
- Realigning Medicine: How to Turn My Book into a Book Club That Actually Matters
- SEO Is Changing. AI Is Here. Are You Unique Enough for AI to Care?
- F**k the Pitch: Say What You Do Like You Mean It
- Most Coaches Never Ran a Successful Healthcare Practice: Why Are You Working With Them?
- Stop Following Trends and Follow Your Passion (But Make Sure It's Anchored in Reality)
- Stop Treating Everyone: Why Finding Your Niche is the Smartest Move in Healthcare
- How to Write a Blog Post About a Research Study (Without Boring Your Patients)
- Raise Your Damn Rates (Or Keep Burning Out)
- If You're Not Growing, You're Dying: A Hard Truth for Healthcare Practitioners
- I Hit $100K and Thought I Was Committing a Crime
- When Practicing With Friends Turns Into a Dumpster Fire
- Elevate Your Practice: Digital Marketing For Acupuncture Clinic Success
About the collection
Companions, not a blog
These essays sit alongside Realigning Medicine rather than under a generic blog. They were migrated from the original series with their voice intact.